Focus on technology-driven business models, strategy, innovation and mobility systems, combining analytical work (market sizing, modelling, research) with communication deliverables (slides, structured reports).
Master’s Thesis
Holistic Approach for the Market Introduction of Advanced Air Mobility (AAM): Market Segmentation and Entry Strategies for eVTOL Use Cases in Cape Town, Dubai and Johannesburg.
What this thesis covered
- Segmentation of eVTOL/AAM use cases (e.g., air taxi, shuttle, regional mobility, emergency response).
- Market entry logic: target customer groups, adoption barriers, and go-to-market sequencing.
- Structured comparison of different city contexts and implications for business model design.